Sri Lankan tourism authorities are projecting an influx of three million foreign tourists in 2025, according to Sri Lanka Tourism Promotion Bureau Managing Director Nalin Perera.
Starting from the second week of September, Sri Lankan tourism authorities will launch a promotional campaign targeting key source markets, Perera announced on Friday.
The first phase of the campaign will focus on China, Britain, France, Germany, and India, while the second phase will target Russia, Australia, Japan, South Korea, Poland, Italy, as well as Scandinavia, the Middle East, and the Benelux countries.
These campaigns are anticipated to boost tourist arrivals by 700,000 next year.
Perera noted that over 1.2 million tourists had visited Sri Lanka by August 12, with an additional 1.1 million expected to arrive in the coming months, particularly between October and December. Sri Lanka aims to attract 2.3 million tourists in 2024.
Tourism is a major contributor to Sri Lanka’s foreign revenue. Earnings from tourism reached over 1.88 billion U.S. dollars in the first seven months of 2024, marking a 73.3 percent year-on-year increase, according to the latest weekly report from the Central Bank of Sri Lanka.
Source: IANS
